The benefits of a website for businesses of all types are numerous in this digital age. And the many advantages a site offers coaches and course creators cannot be overemphasized.
You can definitely start online education without a website. Some small businesses even say they can do without websites. But no matter what, at a point in your business, you will eventually need one.
Whoever aims to run a successful online teaching business that is scalable, lasting and accessible globally would need a website to fully achieve his goals.
A website is an important tool for coaches and course creators. It provides them with the opportunity to promote themselves, their services, and their products online.
What is a Website?
A website is the location of one or more web pages that can be accessed at a domain name or IP address. It is one major component of the online presence of a business or brand.
Websites act as platforms to help communicate with customers, educate them about what the business does, and guide them to decide on the best product that suits their needs.
What is the Purpose of a Website?
The primary function of websites is to attract visitors and convert them into loyal customers.
It also serves as a source of information for consumers. It provides the public with information about a company or organization’s products, services and contact information.
Websites can also be used to teach your customer base everything they need to know so that they make smarter purchases, depending on their requirements and goals.
Types of Websites
Based on what it is used for, websites come in different categories.
According to HostGator, some of the types are:
- eCommerce Website
- Business Website
- Entertainment Website
- Portfolio Website
- Media Website
- Brochure Website
- Nonprofit Website
- Educational Website
- Infopreneur Website
- Personal Website
- Web Portal
- Wiki or Community Forum Website
10 Benefits of a Website for Coaching and Online Education
Why are websites important for online education businesses?
The usefulness of a business website is always evident in the results it produces. It brings to every coach and course creator amazing benefits and is a great force to help them achieve their goals.
In this article, we will talk about the ten main benefits a website can bring to any coaching or education business, whether it is a small business or a large-scale enterprise. These are as follows:
- Credibility and Authority
- Increase in Brand Awareness
- Organization of all Educational Resources on one platform
- Easy discovery by Potential Customers through Search Engines
- Showcase of Your Portfolio of Work
- Quicker Facilitation of Customer Conversion Process
- You Save Money
- Increase in profits and ROI
- Flexible Customer Interaction and Support systems
- Understanding Your Audience
1. Credibility and Authority
Paramount among the benefits of a website is how it aids you in building brand credibility online. It is the most effective and efficient way to professionalize your brand as a coach or course creator.
Make sure your site follows best practices such as using keywords, writing for SEO, and linking back to other credible sites.
Your site also helps you to establish authority before prospective customers. As you provide valuable content on your website, people hold your brand in high regard and identify you as someone who knows what you’re about.
2. Increase in Brand Awareness
As one key component of digital presence for all kinds of brands, a website is a great way to increase exposure for your coaching and online education services.
You might be having social media pages already, and maybe a Youtube channel. However, different kinds of people are using different online platforms. Hence, a website becomes an additional opportunity for more people to know about you and what you do.
3. Organization of all Educational Resources on one platform
A website creates an avenue for coaches and course creators to organize all educational videos and resources on one platform using a Learning Management System.
This will make it easier for users to access and learn from the videos. Anyone with internet access can enroll in the courses from anywhere in the world.
It can also help you provide more personalized learning experiences. Learners can track their progress and also be assessed. You can even make the courses available in different languages.
4. Easy discovery by Potential Customers through Search Engines
One of the major benefits of having a website is how it makes it easy to access new customers, especially through search engines. About 98% of internet users use a search engine once a month. This reveals that a lot of people search online for solutions through search engines.
Hence, with a site that is also well optimized, a coach or course trainer can position his brand well to be discovered by internet users as they search for solutions that he can provide.
5. Showcase of Your Portfolio of Work
Furthermore, a website gives you a flexible and effective way to display what you have done in the coaching and education sector. It gives potential clients a more convenient way to browse through your work and achievements.
A showcase of your portfolio of work is a great way to show and affirm to customers what you can do for them.
You can do this through an image gallery and customer reviews. You can also mention on your site if you’ve won an industry award.
It demonstrates why your business is unique. Learners’ reviews and testimonials on your work displayed are a plus in influencing the purchasing decisions of potential customers.
6. Quicker Facilitation of Customer Conversion Process
When a website is well-designed and user-friendly, it helps you stand out from the competition and convert your leads quickly.
A professionally made website shows you are serious about your business and hence makes your visitors take you seriously. And as they easily maneuver their way on the site, they’re encouraged to stay on it longer.
Websites also offer simple means to capture details of visitors such as email addresses and contact info which can be used to reach them later on.
Moreover, they offer safe, convenient payment systems for online transactions which help you to close your sales right on the same platform. Therefore, if a visitor after staying on your site gets interested and decides to register for any of your courses, it will be easy for him to do so quickly and make payment.
Without such an effective system, you might lose potential customers.
7. You Save Money
We cannot talk about the benefits of a website to online educators without mentioning its cost-effectiveness.
If you want to operate solely online as a course creator, a website can save you money by eliminating overhead costs such as rent for a physical location, staff to operate the location, utilities and customer service charges.
You can sell your course videos and other training materials, handle customer service and build relationships with your learners without having a physical location. A fully-functioning site can help you achieve all these.
8. Increase in profits and ROI
Another significant benefit of a website is spending less and making more.
As you avoid certain expenditures and save money due to working virtually, it will help you increase your profits. Even if you decide to get a physical location, a site will help you get more people to sign up for your courses and gain more customers. This will help you increase your return on investment.
Evergreen educational resources could also generate continuous revenue for you over a long time. Hence, you’ll be able to make many times more than the amount of money you invested to produce those resources.
9. Flexible Customer Interaction and Support systems
A website is a great way to provide better customer support for your coaching and education business.
It makes contact methods available to resolve queries and issues. It is also easy to conduct polls and research using a website. All these help your students and followers to easily interact with you, make inquiries, provide feedback, and have their issues resolved.
This helps you build rapport with your customers, which is a good marketing practice for a business. By building relationships with these individuals, you’re setting yourself up for long-term success. This increases the likelihood of them returning and recommending you to their friends and family.
10. Understanding Your Audience
Finally, one of the benefits of a website worth noting is how it helps you to understand your audience.
A proper understanding of your audience will help you structure and optimize your website to meet their preferences. This in turn will lead to more customers.
Using analytics tools, you’ll be able to study the behavior of your audience on your site and know better how to meet their needs. The feedback you receive through the customer support systems you have set up on your site will also serve as a guide for you.
Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit.
Scale Up with a Website today
As the importance of websites has been made clear here, maybe you’re wondering, “How then do I get a website?”
You don’t need to carry the whole burden of setting up your own site. Due to the complex nature of websites for training and education, you should outsource it to experts who know the ins and outs of creating them.
At eJobsAfrica, we have talented virtual assistants who have diverse skills in building online course platforms such as content creation, website design, development and management.
We have people to help you structure the content of your courses and create your course videos. They can also design your websites with your videos uploaded on them, and also help you manage the sites.
Let us create a website for your online coaching or education business and help you scale up like never before. Check out our virtual assistant packages here and place your order.
If you do not need all these services but just a particular one, for example, only website design or content creation, you can also check out our pay-per-task services here.
Prince Boakye-Yiadom is a versatile Content creator with experience in Writing, Copyediting, Publishing, Graphic Design, and Photography. He has the ability to create diverse content in text, image and video forms. He is a Content Writer at eJobsAfrica, creating and editing written content such as blog posts, marketing copies, and other web content.