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10 Key Dos And Don’ts Of Social Media Marketing

dos and donts of social media_eJobsAfrica

Social media basically refers to social networks such as Facebook, Instagram and LinkedIn. It is one of the most effective ways to market your product or services. It is also a great way to connect with your customers and build relationships. However, for you to fully maximize social media for your business productivity, you need to know the dos and don’ts of social media marketing.

Knowing and practicing social media etiquette help guide your actions and help you sustain your brand.

What Social Media Platforms are Best for Your Business?

There is no definitive answer to this question.

This is because the best social media platforms for your business will vary depending on your specific industry and target market.

However, some of the most popular social media platforms for businesses include Facebook, Twitter, LinkedIn, and Instagram. Each of these platforms offers unique features and benefits that can be utilized to promote your business and build a strong online presence.

For example, Facebook is great for building relationships with customers and driving traffic to your website. Twitter is perfect for sharing short snippets of information and engaging in conversations with customers. LinkedIn is ideal for connecting with other professionals.

different types of social media for business

Knowing and practicing social media etiquette help guide your actions and help you sustain your brand.

Dos and Don’ts of Social Media for Business

Dos

The following dos of social media marketing should be followed in order to be successful as a business online:

1. Plan your social media content ahead of time

You need to really invest time into putting ideas together for your content.

Don’t just rush through to get something to post. This will help to ensure that your posts are well-thought-out.

And after putting ideas together, you have to organize them in a calendar so that your posts can be consistent and on time.

2. Share valuable and engaging content

Make sure you are using social media to share valuable content that your customers and other followers will find useful and interesting.

From text posts to images to videos, you can provide creatively crafted content that will be helpful to your audience.

Also, ensure the images and videos in your posts are of high quality. They will help sustain the attention of your audience to your content and make it more engaging.

3. Use interesting captions for your posts

After creating valuable content on your pages, you must use interesting captions to catch people’s attention and draw them to your posts.

You must use groups of words that easily excite the people or resonate with them.

This will ensure that your creative and well-researched work doesn’t sit idle on your page without getting the needed views and engagement.

man looking at instagram post with caption

4. Interact with your audience

Your social media networks are for connecting with your customers and followers. So respond promptly to comments and messages.

Let them know you care about them and they are valuable to your brand.

This keeps them bonded to your brand and sustains their engagement on your pages. Also, it preserves the reputation of your brand.

5. Link all your social media accounts together

Ensure that all your social media networks are fully connected together. Place all of them on every page so that your followers can easily find you on all your social media platforms.

For example, on your Facebook page, you place all the links to your Instagram, Twitter and LinkedIn accounts.

Hence, someone reading content on your Facebook page can check out your other social networks by just clicking the links on your page.

Don’ts

Some things should be totally avoided if you want to use social media effectively for business. These are as follows:

1. Don’t spam people

Don’t force your audience to view or listen to content that they never requested or is irrelevant to them.

Spamming is annoying and it’s not going to get you what you want. Also, you can end up losing some followers. So avoid spamming people as much as possible.

Even if need be, do well to be tactical about it and use content your followers like.

spamming is one of the don'ts of social media

2. Don’t post offensive content

It is generally agreed upon that posting offensive content is not acceptable behavior on social media. This includes anything that is racist, sexist, homophobic, or otherwise discriminatory.

Additionally, posting obscene, pornographic or explicit images is also frowned upon.

Posting offensive content could bring many consequences including loss of followers, negative publicity and even expulsion from social media platforms.

3. Don’t post misleading information

Avoid posting misleading information. It’s not fair to other members of the community and it can be very frustrating for people who are trying to get information.

Therefore, if you’re not sure about something, ask questions about it or do some research before posting.

Also, avoid posting content that is fraudulent or promotes illegal activities. It goes a long way to harm the reputation of your brand.

4. Don’t post copyrighted content without permission

It is illegal to post copyrighted content without permission. This includes images, videos, and text.

If you are caught violating copyright laws, you can be fined or even go to jail. And one thing about social media is, even if the platform’s algorithm doesn’t detect it, it is very easy for anyone, including the owner, to chance upon your post.

Hence, be sure to get permission from the copyright holder before posting any copyrighted content.

5. Don’t be rude to your audience

girl avoiding rude attitude towards her on social media

No matter how emotional you get, don’t be rude to anyone on your social media platforms.

Your audience is there to listen to you, and not to be insulted or belittled. Even if you have to criticize them, do it in a constructive way.

Yes, some followers can be very harsh and insensitive in their speech. But also remember: they are the reason you have that page up. So no matter what, try and be as tolerant and respectful as possible in your interactions with them.

eJobsAfrica: Your Social Media Experts

Social media has come to stay with us. Therefore, so long as we keep using it for business, we must ensure we apply all the necessary social media etiquette in all our dealings.

Know what to do on whichever social platform you choose for your business and keenly follow the dos and don’ts of social media marketing.

If you need help with expertise to manage your social media marketing, you can reach out to us here at eJobsAfrica. We ensure that we carefully follow all necessary social media etiquette when managing your networks for you. You can book a call with us today and we will be ready to serve you.

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2 thoughts on “10 Key Dos And Don’ts Of Social Media Marketing”

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